I am a doctoral student enrolled in the Graduate School of Commerce at Chuo University. My supervisor is Professor Jaewoo Park.

My research interest includes consumer psychology and social psychology, especially consumers’ food preferences and choices. I have published a few studies at international academic journals and conferences as below. Should you be interested in any form of academic collaboration, please don’t hesitate to reach out to me via email at wanzunei@gmail.com.

📖 Educations

• 2024.04 - 2026.03 (expected), Chuo University, Hachioji-shi, Tokyo, Japan. Doctor of Commerce, majoring in Commerce.
• 2022.04 - 2024.03, Chuo University, Hachioji-shi, Tokyo, Japan. Master of Commerce, majoring in Commerce.
• 2016.08 - 2020.06, Harbin Engineering University, Harbin, Heilongjiang, China. Bachelor of Engineering, majoring in Civil Engineering.

🔥 News

• 2024.12:  🎉🎉 Zining Wang (Doctoral Program, Graduate School of Commerce) has received the JACS Paper Proposal Award.
• 2024.11:  🎉🎉 A mid-term report meeting was held for SPRING scholarship research students.
• 2024.03:  🎉🎉 The Master’s Degree Conferral Ceremony for the Graduate Schools of Law, Economics, Commerce, Literature, and Policy Studies was held.
• 2023.06:  🎉🎉 Zining Wang (Master Program, Graduate School of Commerce) had his paper published in the journal “Food Quality and Preference.”

📗 Publications

• Wang, Z., Nguyen, M., Park, J., & Yuan, Y. (2026). From perceived healthiness to acceptance: How influencer type shapes consumer acceptance of insect-based foods. Food Quality and Preference, 135, 105719.
• Wang, Z., & Park, J. (2026). Does dark mean insect? Investigating the impact of food color on the perceived likelihood of insect ingredients and consumer acceptance. Food Quality and Preference, 135, 105689.
• Wang, Z., & Park, J. (2025). Do not push me to eat insects! Investigating consumer responses to fear appeal in the context of insect-based foods. Food Quality and Preference, 133, 105638.
• Wang, Z., & Park, J. (2025). Do not take away my pleasure: Investigating the conflict between hedonic foods and entomophagy among Chinese consumers. Food Quality and Preference, 129, 105499.
• Wang, Z., & Park, J. (2025). Does larger mean riskier? Investigating risk perception and product size preference in insect-based food. Food Quality and Preference, 129, 105490.
• Wang, Z., & Park, J. (2025). Japanese-made or Chinese-made? Exploring the country-of-origin (COO) effect on insect-based foods. Food Quality and Preference, 126, 105421.
• Wang, Z., & Park, J. (2024). Anthropomorphism enhances consumers’ acceptance of insect-based foods by inducing positive responses and reducing negative responses. (Preprint)
• Wang, Z., & Park, J. (2024). Does personality make a difference? Exploring the connections between the big five personality traits and entomophagy among Japanese consumers. Food Quality and Preference, 119, 105225.
• Wang, Z., & Park, J. (2023). “Human-like” is powerful: The effect of anthropomorphism on psychological closeness and purchase intention in insect food marketing. Food Quality and Preference, 109, 104901.

📝 Conferences

• Society for Consumer Psychology - 2025 Annual Conference: Amplifying our Impact to Enhance Consumers’ Lives (27 February - 2 March 2025) — Keep away from it! Examining the contagion effect of insect-based food in the retail context. Wang, Z., & Park, J.
• 69th Japan Association for Consumer Studies: The Future of Food and Consumer Behavior (7-8 December 2024) — Addressing marketing challenges in the development, introduction, and promotion of insect-based foods. Wang, Z.
• EuroSense 2024: A Sense of Global Culture (8-11 September 2024) — Do consumers genuinely perceive insect-based foods as healthier and more sustainable: The role of information provision. Wang, Z., & Park, J.
• ACR Asia-Pacific Conference 2024 (8-11 July 2024) — Spending more or spending less: How friends’ expenditures influence our consumption intentions in the context of companion shopping. Wang, Z., & Park, J.
• Association for Consumer Research Conference 2023: Spreading Good…Well (26-29 October 2023) — It looks work better: Embedding a posture silhouette in medicine packages to increase purchase intention. Wang, Z., & Park, J.
• 15th Pangborn Sensory Science Symposium: Meeting new challenges in a changing world (20-24 August 2023) — The effect of human face presence on consumers’ responses to the advertised insect food. Wang, Z., & Park, J.

🏅 Honors and Awards

• 2024.12 Excellence Award, JACS Paper Proposal Award, Japan Association for Consumer Studies (JACS).
• 2024.07 D-CPRA: Chuo Promotion for Research Activities in Doctoral Courses, Support for Pioneering Research Initiated by the Next Generation (SPRING), Japan Science and Technology Agency (JST).
• 2024.07 Academic Support Scholarship 2024, Chuo University.
• 2024.03 Outstanding graduate of the Graduate School of Commerce, Chuo University.
• 2023.11 Benefit Scholarship for Undergraduate and Graduate Students 2023, Chuo University.

💻 Skills

• Languages: Chinese (native), Japanese (JLPT N1), English (TOEIC 935).
• Data analysis softwares: SPSS, Amos, SmartPLS, XLSTAT, Stata (basic).
• Other related softwares: Zotero, LaTeX (basic), Adobe Photoshop (basic).